I had this piece of art commissioned by Evie Seo, a popular artist in the #bookstagram community, for the release of The Black Lily by Juliette Cross. This art was then placed on mugs, tote bags, buttons, etc. for giveaways and conventions. A mug with this design and an Amazon gift card was offered as an exclusive giveaway for her newsletter subscribers, which means it was an incentive for more readers to sign up for her newsletter. After the offering the giveaway, her mailing list increased with more 200 subcribers.
These items are being featured in a July Summer Crush giveaway on the @entangledteen Instagram. Not all giveaway items are featured, as they are still in the shipping process, but the following will be included:
The Perfectly Imperfect Match by Kendra C. Highley (Paperback Copy)
Tied Up in You by Erin Fletcher (Paperback Copy)
Artificial Sweethearts by Julie Hammerle (Paperback Copy)
Kickass Mermaid Tote Bag
Summer-Themed Travel Mug
Two Bottles of Essie Nail Polish
Bali Blue Surf Aloe Gel Lotion from Bath & Body Works
Share photo on @entangledteen Instagram.
How to enter:
1) Follow @entangledteen,
2) Like the photo, or
3) Tag two friends in the comments
I helped the author brainstorm topics for this post and because I'm obsessed with one of the OTPs in her series, I recommended talking about shipping, both in terms of her books and as a fan. I provided the materials to the social media director, and the response to the tweet was so great, that we've made #IShipIt a regular post on the Entangled blog. There were more than 400 reactions to the tweet, which means that one tweet received the same amount of interaction we usually experience with multiple tweets in one entire week.
Brazen & Scorched Twitter:
I was the voice behind the Brazen & Scorched Twitter for one month before the company decided to shutdown all imprint pages, only keeping the main Entangled Publishing page. While I was handling the account, engagement increased by 150% (according to Sprout Social). The reason I took over this account from the social media coordinator is because this individual was uncomfortable talking about books with higher heat levels, and I am perfectly comfortable with high heat levels in romance. WARNING: The following content is not for children. 18 & older.
Once again, before the company decided to shut down individual imprint social accounts, I took over the Embrace (New Adult) Instagram. At the time of takeover, the account had approximately 70 followers and it had been live for an entire year. After handling the account for one week, the number of followers increased by 56 persons. After a month and a half, the account had 444 followers total.
Right vs. Wrong Facebook Takeover:
During a release month, I had two titles: The Wrong Kind of Compatible by Kadie Scott and The Right Ranger by Donna Michaels. In an effort to play with right vs. wrong, I worked with the social media coordinator to brainstorm Facebook takeover ideas, and together, we came up with the idea of right vs. wrong in terms of famous love triangles (fictional or otherwise). I had several romantic comedy authors participate, and they chose famous love triangles in romantic comedy films (re: Bridget Jones, This Means War). But I also had some of my paranormal authors participate, and they chose love triangles like Buffy, Spike, and Angel. Each author argued whether or not they thought the main individual chose the right or wrong partner. Then readers were asked to vote right or wrong in the comments for a chance to win a $5 Amazon Gift Card. The average Facebook engagement for our industry is about 1% but this takeover had an average of 6.5% engagement with each post reaching more than 3,000 consumers.
I have helped brainstorm many scenario ideas for our frequent scenario generators. Example HERE. (Note: I did not design this graphic, but I did come up with the copy.) This post had a 16% engagement rate on Twitter when the average Twitter engagement rate for our industry is just under 2%.